When it comes to band promotion, we love facts. So we’re going to give you some cold hard facts on how a band, the Brobdingnagian Bards, has quadrupled visits to their website with minimal effort.

About a month ago, the band began running The Great Celtic Music Giveaway from their website. And during that time they have doubled unique visits to their homepage.

In case you don’t know what a “unique visit” is. It is a more accurate reflection of how many people are visiting you. Whereas one “hit” means you had one visit, plus, one download for every image on your site, a “unique visit” is one person visiting that particular page.

We don’t have the count for unique visits to their contest page, but that’s okay, because they are getting hundreds of unique visits to their homepage, meaning…people are looking around. And with 3-5 new signups per day, that’s 150 new people per month who are interested in their style of music.

Sure, it’s nothing compared to them millions visiting Yahoo, but the Celtic music scene is small and tight. The band is making themselves known to a growing number of people. Considering they’ve only promoted the contest in a newsletter and in About.com, we think it is one heck of a start.

So is this something you should consider? Sure. Give it a try. Keep it small to start if you need to. One CD. But promote it BIG!

THE GREAT (your style of music) GIVEAWAY.

Promote it online. To YOUR audience. That is the key. Don’t try to promote it the musician crowd, but the music-lover crowd. People love to win things for free, and you too could pull in hundreds of new fans with minimal effort.