Experiences Part 6
In part six of our “Experiences” series, we sit down with the label head of Elektroshok Records! The label has had one heck of a year! With countless top 10 singles and remixes on Beatport and more, the label continues to define what Breaks are! Read up on what the label from Spain is up to!
What made you begin your label?
Our goal was to show the world that here in Spain, we are much more than Ibiza, Paella and bullfighters. In Spain, there are a lot of emerging and talented artists that have music that can easily fit the sets of some the best DJs in the world thus we decided to push all of those talents as much as possible because that’s what they deserve, hard working individuals helping them. We wanted to create what we think is “Elektroshok Style” in the Breakbeat scene. Our music is fresh with big bass and killer drums, and so far, that’s what people have wanted.
How has your experience with Symphonic Distribution been thus far?
Simply excellent. Every time we have had a question or problem, they have been there to help us. They are big team, and we’re always grateful to them for their hard work.
Tell us a little bit about your upcoming releases.
If you have liked our releases since our inception in 2009, then get ready for next year! It’s going to be bigger and better than previous releases! Guau, Destroyers, and Aggresivnes are finishing up new albums to launch in the first half of 2012. We’ve also signed new talents, Greenfirm, Denoiserz, Physical Bross and more that have tracks that will surely make them known in the Breaks charts. Dubstep, Electro House and Drum and Bass will be more apparent with our label the next year as we want to diversify with different genres and producers (but don’t forget, Breaks on our label will never die while Elektroshok Records exists!)
Where can folks find out about you and the label?
We are on various Social Networks. Our Facebook (available by clicking here) is one of our top areas to find out information. There is also a lot of news and more via my Facebook (available by clicking here). In addition, we have various Soundcloud pages!
How is the scene in Spain?
Right now, because of the economic crisis, the attendance at events has decreased, but despite this, there are Breakbeat parties every weekend in Andalucia, and, on some dates, there are big parties with audiences of more than 3,000. So it’s give or take. The Breakbeat music has its kingdom in the south of Spain, and it is here where we find new artists that send to us their songs. From the demos I have heard, I assure you that we have enough potential to establish a new electronic scene that will get the attention of some of the best DJs to pay attention to our country and its sound.
What makes Elektroshok Records different then other Breaks labels?
First off, it’s the music. Our entire catalog is full of “sure fire hits”. We give the public what they want when they ask us. In addition, we choose the songs that make us happy and get us closer to our goal. We don´t care of the name of the artist, we only care of the future crowd reaction of the track on dancefloors and if it will go well. Crowd reaction is very important and is what I look for whenever I visit events. If I see a good reaction, then that’s who is someone to work with.
Do you like the other genres that are growing? Moombahton, Glitch Hop?
We are expanding our catalogue to other styles such as Dubstep, Electro House, Drumstep and more but we don´t want to stop there. In 2012 we will release our first Glitch Hop track and we have planned to release more, because there are a lot of artists moving to this style. Dubstep and Drumstep have grown to just be massive that it makes sense for Elektroshok Records to also get involved. The great thing is that many DJs now play many different styles. You will hear a DJ play Electro House, Breaks, DNB, Glitch Hop, and more so it allows labels like us to diversify. We have created two divisons to not alienate our fans. TEKDIVISION caters to Electro House and ROUGHDIVISION caters to Dubstep, Drum & Bass and more.
Who would you love to work with but havent had the chance to yet?
It´s complicated to answer this question because there a lot of huge artists that we would like to work with, but personally I´d like to count with Noisia, Afrojack, Figure, and Feed Me.