Experiences Part 13
Today we chat with the guys from Distortion Records, label hailing from Cadiz, Spain. Read below the on the challenges of maintaining the label and the ideas that have helped them succeed in the Breaks market.
The label’s been going strong for nearly for 2 years now, and you guys have been doing great– how do you keep it going?
We continue working every day and are constantly eager to improve on everything we do. The results have been pretty good and that encourages us to continue with new goals.
How did you get your label off the ground? Looking back, what was the single best decision you made when setting up your business?
We started with the idea three years ago. One of the current owners had a vinyl records store for about 6 years which focused on selling Break Beat vinyl. When we began to see the commercialization of breaks in the mp3 format we decided to form the label, especially since we knew many producers here in Spain.
The best decision I think has been keeping to the style and line we love, formed by Spanish producers and continuing to seek contributions from great artists on the international scene. This perhaps is what helped us to make the leap to maintain the quality of the label and artists.
Similarly, what is the single worst choice you made when getting the label going? What one thing would you tell other to never do?
The worst decision was perhaps beginning the label with four partners that had four different ideas; all wanting what’s best for the label but each with their individual ideas.
I would suggest that anyone who starts a label to take it seriously and always strive to make it a quality label. The problem today with new labels is that a vast majority of these do not think of assembling a label to be able to generate profits and these simply produce releases that lack quality which prevents them from competing in the tops of the best online stores.
What have you learned running the label?
We have learned to manage the breaks scene in our local market quite well and always trying to make profit in what we do, if not all our efforts would really be useless.
What sets you apart from other labels?
We do not limit to any particular break style but do we like to edit breaks with touches of funk, electro, booty, and 2 Step. We also find new promising talent to be able to introduce them to the scene.
What is your long term goal for the label?
The goal is to continue to work as we have been doing so far and continue the path which we are currently following of doing things right and continually improve what we do.
Keeping an eye on the budget is always important, when you are promoting a new release, how do you prioritize your promotional budget? If you could only spend money on one thing – say, social network campaigns, print, media, promo companies or advertising, what would you choose? Why?
Currently, we work with artists at a contract of 50% which is giving us so far a very good result. Both parties cover the expenditure for advertising and covers for our releases. With that said if we could only spend money on one thing it would have to be on advertising since we do the promotions ourselves and it helps us keep the budget down.
Do you believe in limiting the label in terms of genres or do you prefer to release all genres?
We are working on expanding the genres. We have several releases of Glitch Hop on the markets that have worked quite well. On a later stage we will work on getting Electro house and Dubstep releases.
What releases can we expect from you?
We are currently working on several releases that focused on dance floor music and also free releases to promote the label.
Where can fans find out more about you?
Coming soon in www.distorsionrecords.com!
How has your experience with Symphonic Distribution been thus far?
In general we so far we had had great experience with Symphonic!